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HOW IT WORKS
WHAT IS
CORE4?
TRANSFORM YOUR COMPANY INTO A WORKFORCE OF OWNERS WHO UNDERSTAND THE NUMBERS, DRIVE WHAT MATTERS, AND GROW THE BUSINESS FROM THE INSIDE OUT.
CORE4 is a performance system designed to teach your team how business really works—then gives them the tools and visibility to improve it.
We focus on the four core levers of a thriving company:
📈 Increasing Your Sales
⏱️ Getting Invoices Paid Faster
📉 Lowering the Cost of Doing Business
💰 Improving Net Profit
When employees understand these four levers—and how they can influence them—you create more than alignment.
You create a business full of owners.
📈 FROM JOB TO OWNERSHIP
The
Shift
MOST PEOPLE ARE TAUGHT HOW TO DO THEIR JOBS.
CORE4 TEACHES THEM HOW THE BUSINESS REALLY WORKS.
Through the CORE4 Performance System, every person:
✅ Learns the fundamentals of financial performance
✅ Tracks a Power Number they directly influence
✅ Sees how their actions impact profit
✅ Is rewarded for helping grow the business
OWNERSHIP ISN'T JUST A TITLE - IT'S A MINDSET
PROFIT BECOMES PERSONAL. PERFORMANCE BECOMES SHARED.
📈 FOR LEADERS
Build A Team That Acts Like You Do
YOU DON'T NEED MORE WORKERS.
YOU NEED MORE PEOPLE WHO THINK LIKE OWNERS.
With the CORE4 Performance System, you'll:
Eliminate the guesswork around team performance ☑️
See your business through live financial indicators ☑️
Create shared language, shared focus, and shared rewards ☑️
Spend less time micromanaging and more time growing ☑️
YOU'VE BUILT THE BUSINESS
NOW BUILD A TEAM WHO HELPS CARRY IT WITH YOU.
📈 FOR EVERY TEAM MEMBER
Grow Your Income
By Influencing Outcomes
YOU WANT YOUR WORK TO MATTER -
AND YOUR EFFORT TO BE SEEN.
Through the CORE4 Performance System, you:
✅ Learn how the business runs behind the scenes
✅ Know exactly how to move the numbers that count
✅ Track your personal 'Power Number' in real time
✅ Earn more by helping the business grow
IT'S NOT ABOUT DOING MORE.
IT'S ABOUT DOING WHAT MOVES THE DIAL.
CORE4 IN ACTION
THE CORE4
PROCESS
1 |
LET'S GET THE NUMBERS STRAIGHT, PLAIN & SIMPLE
Before you can move the numbers, you have to understand them. We teach your whole team how the four CORE4 levers—Sales In, Invoicing Out, Cost of Doing Business, and Net Profit—actually work. No jargon. No guesswork. Just clear, practical financial education that drives real action.
2 |
BUILD YOUR FINANCIAL DASHBOARD, TRACK YOUR PROGRESS
Every team needs a scoreboard. CORE4 helps you build a live dashboard that tracks the four numbers that matter most—Sales In, Invoicing Out, Cost of Doing Business, and Net Profit. Simple to see, easy to understand, impossible to ignore. What gets tracked, gets improved.
3 |
EACH TEAM MEMBER OWNS A PERSONAL 'POWER NUMBER'
Ownership starts with clarity. Every person in your business will have a Power Number they can directly influence—something real, something measurable. It’s their personal mission linked to one of the CORE4 levers. When everyone knows their number, everyone knows how to win.
4 |
COACHING TRANSFORMS YOUR EMPLOYEES INTO OWNERS
Real change doesn’t come from tracking—it comes from coaching. CORE4 turns employees into owners by building confidence, sharpening focus, and linking every action to real results. When people own their number, they own the outcome.
5 |
SMART INCENTIVES THAT GROW YOUR BUSINESS
Incentives should fuel performance, not drain profits. CORE4 links rewards directly to the numbers that drive real growth—Sales In, Invoicing Out, CODB, and Net Profit. When your team wins the right way, everyone shares in the success. Smart incentives, smarter outcomes.
📈 YOUR SUCCESS IS OUR SUCCESS
Why It
Works
✅ TRANSPARANCY BREEDS TRUST
✅ CLARITY CREATES FOCUS
✅ OWNERSHIP DRIVES PERFORMANCE
✅ SHARED REWARDS BUILD LOYALTY
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📈 IT'S MORE THAN A PLATFORM
Performance
At Every Level
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Let's
Start.
Is there a big goal or vision you're looking to achieve this year? Get started by filling in the contact form below and the founders of CORE4 (Steve Claydon & Darcy J Smyth) will personally get in touch with you to explore how CORE4 could work for your organisation.